Search engine optimization is a process to optimize a website that it will rank on first page of major search engines like Google Yahoo and Bing. In SEO there are two steps one is on page and another is off page. On page consist of making changes on the website like adding relevant keywords in meta tags on the pages of the website adding keywords in alt tags and link optimization. Another is off page optimization. This is a technique to do the promotion of the website on the web via article marketing, socialbook marking and many more techniques.
Benefits of SEO
1) Perspective- More targeted prospects to your web site = more profits for you
2) Targeted Traffic- Increase the number of visitors to your website who are already actively searching for your product or service.
3) Increase Visibility- Once a website has been optimized it will boost the visibility of your website in search engines. Moreover You Run Your Business
4) High ROI- SEO brings you a superior Return On your Investment than any similar form of promotion. This will therefore increase your volume of sales and profit overall.
5) Long term positioning- One time a website obtains position through a SEO campaign, it should stay there for long term as opposite to PPC. SEO is a cheaper and long term solution.
6) Cost-effective- One of the huge benefits of search engine optimization is that it is cost effective ways of marketing.
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