There has been surge in the popularity, availability and number of apps over the past year. This is particularly true for the iPhone, which remains the most popular smart phone and Internet phone and therefore also has the largest collection of applications, add-on tools and services and more.
If you have created an app or you are in the process of doing that, you need to get them ranked so that you can be found easily in stores, marketplaces and searches. Otherwise, nobody will purchase it and you will have made your app for no reason. Even a great app can go unnoticed if you don't know how to get it ranked, reviewed and found.
The truth is that the marketplace is truly flooded with mobile apps right now. If you unleashed your app right in the beginning, it was much easier to get attention, but now there are thousands if not hundreds of thousands. The upside to this is that consumer demand for these products is high and growing, so you can always find people willing to buy your app as long as you can get found by them.
One way to help get your app ranked is to offer incentives or early sign up periods. For the first week of your release you can give your product away for free, offer trial periods or offer substantial discounts. You also need to get your app listed on the online websites and portals that list and feature apps. Creating a website for your app and writing articles about it can also help gain you some publicity, awareness and attention.
The bottom line is that these days you need to do more than just create a great app in order to see success. You need to find a way to get noticed and you need to get ranked, otherwise all of your efforts can be wasted.