Cellular has emerged for the scene quicker than another new medium around the prior ninety ages and Toms Coupon are the category to observe, according Borrell Associate's "2010 Lieu Mobile Advertising & Promotions Forecast," (Mobile Commerce Daily newsletter, April 2010).
A recent survey of above 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are somewhat likely to try out Toms Coupon. Cell coupon redemption rates averages are 10 times higher than traditional coupon and with cell phone penetration in the U.S. well about 90%, it is the single most direct marketing channel there is. Toms Coupon are just going to get more and more popular.
Mobile coupon are, permission based promotions where merchants send electronic Toms Coupon to a subscribers' cell phones. Unlike other forms of electronic couponing (email / web) Toms Coupon are read instantly with a 95% read rate. Toms Coupon may be delivered in a verity of digital forms, such as QR or data matrix barcodes, Universal Product Code (UPC), or via unique coupon code. The Toms Coupon can then be redeemed through special barcode scanners that read them or by inputting the unique number to a relevant website or a point-of-sale (POS) machine that prints out a paper coupon. Typically with small businesses the customer is required to simply showing the coupon at a retail outlet or restaurant to redeem the coupon.
Benefits of Toms Coupon vs Traditional Coupon
Toms Coupon (m-Toms Coupon) are much more efficient in both delivery and cost than paper Toms Coupon. Using newspapers and coupon books sent through the U.S. mail do not offer any direct link between your business and the person who uses the coupon. A legitimate mobile coupon campaign is permission based, another words, there is a direct connection between your business offering the cell coupon and the person choosing to use it. Thus, promoting and promotions using Toms Coupon have a higher value and offer a direct link to the person using the Toms Coupon. For this reason mobile coupon promotions make for a great loyalty program.
In comparison, paper Toms Coupon cost anywhere between $0.25 and $0.40 per mailed coupon, with average redemption rates of around 1-3 percent, according to Frost & Sullivan.