When you open up a small online business or website of some kind, the obvious sentiment seems to be to keep your advertising and marketing restricted to the online realm itself. This certainly makes sense because the majority of your business is going to be finding you through avenues such as the major search engines.
However, there is no reason you have to restrict yourself to the online world in the search for better marketing opportunities for your online business. In fact, many of the classic or traditional offline advertising methods would work wonders for an online business when used in the right way.
One way to use traditional marketing for your online business or website is to help build your brand and generate some buzz. Give people an incentive to visit your website, or market the site in such a way that people are extremely curious to see for themselves what you have in store for them there.
Another way to use offline advertising and marketing for an online business is to give people a specific bargain or deal for a product. Whatever you're selling, offer a great deal through your website only, and people will go right to the site as soon as they get home regardless of if they saw a flyer or heard a radio ad. You'll build up a customer base and make some sales, and you'll reach a great deal of people for a relatively manageable cost if you target the right markets.
These are just a few possible ideas to help take your online business back to the traditional realm of marketing, promotion and advertising. Just because you're online, doesn't mean you shouldn't even try to take advantage of the vast possibilities of traditional marketing.