This article looks at the things that are important if you want your content indexed by Google and if you want to increase your Google page rank.
Google has become the measure of everything when it comes to internet searches. If a particular site doesn't come up in a Google search then that site is regarded as not worth mentioning. Once a website has been submitted to Google then the search engines will begin to crawl if for information and updates. The pages are then indexed in order of importance and Google uses a number of criteria for ranking pages.
Incoming or backlinks
The major factor of site's importance in Google's eyes is the number of incoming links from higher ranked sites than the one they are linking to. This means that every webmaster should work at marketing and adding fresh content to their blog or website so that other sites will link to it. This will help to increase the search engine ranking of your site, which means that when someone enters a search term that contains one of your keywords then you site will be displayed higher on the results listings because of its rank.
Exchanging Links
Many websites and blogs exchange links. This is often done because one site will either link to the other or leave a comment on that site with a link back to their own site. Some bloggers who network on a regular basis will often link to each other's sites and this helps to increase their page ranking. People often exchange links with others when they belong to social media sites such as Blog Catalogue and Twitter.
One Way Links
This is where a website or blog links to yours without any expectation that you will link back to them. There are many different ways of doing this, some people will pay to advertise on another site and may receive links that way. Others will leave a link back to their site when they comment on someone else's blog. One way links carry more weight with Google than link exchanges, but a mixture of the two will increase your page rank even more.
Site Age
Google has to deal with new websites all the time. Some of them will last and some of them will lie forgotten because they have not been successful at the rate their owner expected. Those that stay around for a long time receive a higher rating from Google because Google sees a site's longevity as a measure of its success. All these things can help you get your page ranked higher with Google, all of them take time and a lot of dedicated work. If you look at some of the high ranking sites pr6 and above, you'll see that the thing they all have in common is fresh content on a regular basis.
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